Crufts puts dogs first, today and always
Why choose Crufts Pet Insurance?
For over 130 years, Crufts has celebrated the unique bond between humans and dogs. Our insurance continues that mission - protecting dogs and supporting their owners, so you can enjoy every moment together.
Insurance designed around your dog
Crufts Pet Insurance is provided in partnership with Agria, one of the UK’s most experienced pet insurers. With lifetime cover tailored to dogs of all ages and breeds, your dog is in safe, caring hands.
We believe insurance should protect dogs for life, supporting their health and wellbeing at every stage. Our policies are designed to give you confidence - so you can focus on celebrating life with your dog.

Protecting dogs, the Crufts way
Celebrating and protecting dogs across the UK

Trusted
Crufts has been championing dogs and their owners since 1891. Our insurance carries that heritage forward.
For the love of dogs
We put every dog first, helping them live happy, healthy lives while celebrating the special bond you share.
Expert
Agria’s decades of experience in pet insurance gives you the comfort that your dog is protected when it matters most.
What sets us apart
Our insurance is designed for dogs and their owners - simple, flexible, and focused on what really matters: the health, happiness, and wellbeing of your dog.
- Our team is passionate about dogs (most of us have them in our lives) and committed to helping owners make the best choices for their pets.
- Our claims service is handled entirely in the UK by experienced staff, bringing expertise and reassurance over the care of your dog.
- With a history of celebrating dogs since 1891, Crufts has always championed their health, happiness, and the special bond we share with their owners.
- Our policies are flexible, so you only pay for the cover your dog truly needs.

Trusted by generations of dog lovers
For over 130 years, Crufts has championed the health, happiness, and wellbeing of dogs across the UK.
